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Privacy & Cookies Policy

This Privacy Policy sets out the data processing practices carried out by in accordance with the Data Protection Act 1988 ("Act").

If you have any requests concerning your personal information or any queries with regard to these practices, please contact us by clicking on the Contact Us button on the site. We collect details provided by you when you register. Personal data submitted by you may be used for the following purposes:

  • To assist us in keeping the website content relevant and enjoyable to our members.
  • To ensure the content is delivered in a suitable format for your computer.
  • To allow you to participate in interactive features when you have chosen to do so.
  • To make available to you by email promotional information which we believe will be of interest to you. You can request that we do not do this by making this preference during the registration process and/or by changing the settings in your personal profile page.
  • To keep you up to date with what's new at through our email newsletter, from which you can unsubscribe.
  • To contact you by email in relation to prize draws or anything else that we deem may be important to you.
  • We may also use and disclose information in aggregate (so that no individuals are identified) for marketing and strategic development purposes.
  • If we are requested by the police or any regulatory or government authority investigating suspected illegal activities to access and disclose individually identifiable information concerning your activities whilst using our web site, we are obliged to do so

By subscribing and submitting your data you agree to such use. We will never collect sensitive information about you without your explicit consent. In accordance with the Act, is registered with the Information Commissioner

To prevent unauthorized access, maintain accuracy of our records and ensure proper use and protection of your information, we have appropriate physical, electronic and managerial procedures in place. Note that you must keep you password secret.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the site; any transmission is at your own risk.

You agree that we may collect, store and use details given to us by you in accordance with this Privacy Policy.

Note that if you are posting images of yourself on the site and are under 18 years of age, we advise that you seek the permission of your parents. Data on minors is never passed to third parties.

In addition our software automatically tracks your use of the TV Channel so that we can be sure that your account use abides by our Terms and Conditions and so we can enhance your viewing experience and continue to bring you the right content. Our software also accesses your broadband speed in order to be able to assess whether you can view our TV programmes at the highest quality. may also use a cookie file which is stored on the hard drive of your computer. Cookies store information, such as whether you have visited before, on your computer and that information is used by us to improve the site and the services available to you.

If you do not wish to use cookies, please adjust your Internet browser settings to allow you to refuse the setting of cookies. Your computer's help file should tell you how to do this but please note that this may affect your ability to use Please also note that advertisers on may also use cookies, over which we have no control. may, from time to time, contain links to and from the websites of partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that does not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. Transaction details are not stored by Payments are conducted through Invideous Ltd, who have been accredited with the highest level of payment card industry security compliance standards. Their security and privacy policies can be read HERE:

  • Google, as a third party vendor, uses cookies to serve ads on your site.
  • Google's use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
  • Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Should a complaint arise through your use of our website, we reserve the right to disclose individual information to third parties, if we consider your use of the site to be inconsistent with our Terms and Conditions.

Cookies Policies

Last updated: 25/05/2012

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies are not programs and therefore cannot contain viruses or other malicious software. They are purely a string of text and numbers. The Sporting Fish website uses cookies as outlined below to help tailor and make our website and your browsing experience better!

PHPSESSID cookie ("SN4b7946cf7ffb5")

This is a session ID cookie which is stored to allow the CMS system which renders each page in the website know which pages it has rendered during your browsing session. It stores a random number ID which has nothing to do with you or your browsing behaviour.

Anonymous analytics cookies - Google Analytics cookies ("__utma, __utmb, __utmc, __utmz")

Google Analytics is a system used by many website to record anonymous information about who visits a website. Google set five different cookies with expiry dates ranging from 1 day to 2 years. These cookies are used mainly to differentiate between first time visitors to a website and repeat visitors. They do not contain any personally identifiable information. You can find out more about how Google use cookies at You can also review Google’s Privacy Policy on analytics here You can optout of Google Analytics on all sites by installing this browser plugin

KickApps SSO login cookie ("ka_id")

To enable single-sign-on procedure with the Sporting Fish Community site (, upon successful login to the Sporting Fish website we create a cookie called "ka_id" which securely stores your username and password details to enable you to access the Sporting Fish Community site with no need to login again. This cookie is only set upon successful login on the Sporting Fish website, in the act of logging in you are accepting to allow this cookie to be set, thus allowing you to move between the Sporting Fish and Sporting Fish Community site with ease.

Third party cookies

Within many pages in the Sporting Fish website we use a range of third party widgets and tools to enhance your viewing experience. Details of these are as noted below. By using the Sporting Fish website you are consenting to our use of these cookies. Sporting Fish is not responsible for the use or data collected in any cookies set by third parties. Details of how to control and delete cookies are listed below.

Google AdSense adverts

We serve targeted Google Ads throughout the Sporting Fish website. These adverts use the Google AdSense system with Google using cookies to target and serve these adverts. Sporting Fish is not responsible for the use or data collected in cookies that Google may set. You can read more about Google Ads on the Google website here -

ECWID shop

The Sporting Fish website uses a third party webshop solution from a company called ECWID. The shop is placed onto the Sporting Fish website for you to purchase fishing equipment. The ECWID solution uses cookies to perform certain functions and collect data. By browsing the shop you are accepting the usage of these cookies. Sporting Fish is not responsible for the use or data collected in cookies that ECWID may set. To find out more please visit the ECWID website here -

AddThis social sharing tool

The Sporting Fish website uses a third party widget from to allow you to share some of the great content in the Sporting Fish website. The sharing widget uses cookies to enable this functionality. Sporting Fish is not responsible for the use or data collected in cookies that AddThis may set. More info can be found on website here -

Facebook Likes box / FishyRob Badge

The homepage of this site uses a Facebook like box to promote some of our Facebook fans and enable you to LIKE us on Facebook. On the FishyRob Diary page we also serve a Facebook Badge widget which allows you to link to the Facebook page of FishyRob. These widgets are served directly by Facebook onto the Sporting Fish website. Sporting Fish is not responsible for the use or data collected in cookies that Facebook may set. You can read more about Facebook's privacy policy here - 

YouTube videos

We embed videos from YouTube using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded
videos using the privacy-enhanced mode. To find out more please visit YouTube’s embedding videos information page here -

Vimeo /Longtail Video JW Player / KickApps videos

We utilise video players from Vimeo, Longtail Video JW Player and KickApps to play videos across the Sporting Fish website. By clicking to view these videos, these 3rd party video players may use cookies. Sporting Fish is not responsible for the use or data collected in cookies that Vimeo / Longtail Video JW Player or KickApps video players may set. You can find out more about Vimeo's privacy policy here - You can find out more about Longtail Video JW Players' privacy policy here - You can find out more about KickApps privacy policy here -

PollDaddy polls

To allow you to feedback and take part in the Sporting Fish website we use a third party widget from PollDaddy. Sporting Fish is not responsible for the use or data collected in cookies that PollDaddy may set. More info can be found on the website here -

Controlling or deleting cookies

Depending on which web browser you use it is possible to control how cookies are used, or to delete existing cookies from your computer. You can find instructions on how to control the use of cookies, or delete cookies from your computer at

Please remember that if you delete or restrict cookies from the Sporting Fish website you may not be able to experience the full benefit of some of the features and services this website has to offer.

All modern browsers allow you to change your cookie settings. These settings will typically be found in the 'options' or 'preferences' menu of your browser. In order to understand these setttings, the following links may be helpful, otherwise you should use the 'Help' option in your browser for more details.

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari

Further information

If you have any questions about how we use cookies please contact us today.

Any changes we may make to this Privacy Policy from time to time will be posted on this page.

Please note - these terms only cover the website and not the KickApps Sporting Fish community site at

© Sporting Fish 2010-2016